New Brand, Brand New Site

[07.29.10]

The Hype Lab is very happy to have a brand new brand & website to present to the world: our own!

Lesson in Communication #3

[07.18.10]

Today's lesson: Everything matters (don't forget that all your efforts combined should work together and contribute to the same message and goal).

Lesson in Communication #2

[07.12.10]

Today's lesson: Determine your image and stick to it (don't make the mistake of putting an image out there that you don't want clients to focus on).

Lesson in Communication #1

[07.09.10]

The first lesson is that unless you say what you wanted to say, the message falls flat.

Lessons in marketing and communications

[07.07.10]

Five important things to know about the difference between marketing and communications. From a Harvard Business Review blog by Dan Pallotta.

New Site: Boreal Renewable Energy Development

[06.17.10]

The Hype Lab is proud to announce the launch of the website for Boreal, a company that manages renewable energy projects in the Bay State area.

Putting things in perspective

[06.09.10]

We all get distracted by day to day life, and lose sight of the reality of the planet we share with everything and everyone we know.

The Right Customer

[05.27.10]

If you're a business owner, you should decide what kind of customer you want. Then tailor your website as though it were your store front or front office.

New Project: The Regent Theatre

[05.18.10]

The Hype Lab & the Regent Theatre will be working on a redesign of their website.

New Site: Visible Results

[05.11.10]

Visible Results has gone live. The new design is wrapped around the Expression Engine CMS, so content can be edited or added easily by the client.